Saint-Louis 

Challenge

The prestigious crystal brand wanted to produce original visuals for its social networks. The client gave us a carte blanche to capture their iconic collections. We wanted to highlight the luxury aspect  of the brand by putting the accent on an ancient know-how as well as remarkable materials and colors of products.

The goal was to show the mythical objects of Saint-Louis in a new light. We therefore had to find a creative photographer who knew how to work the light and reflections to highlight the beauty of the materials.

Solution

For this campaign, we mobilized a photographer, expert in staging of still lives who did the whole set-design herself.

Several artistic directions were proposed. As we needed to harmonize these artistic directions with the client's request, we validated it all step by step.

The photographer was able to refresh the brand, while preserving the iconic style in order to reach all types of clients. The shooting took place in the photographer's artist studio. Thanks to a familiar environment, she was able to have an in-depth knowledge of the light and the materials available.

Deliverables

We delivered dozens of visuals for the social networks of the brand.