Omega Golden Hour Campaign
BRAND CONTENT
Founded in 1903, Omega SA is a swiss luxury watch company based in Biel, Switzerland and one of the major companies in the Swiss watch industry.
Challenge
Omega entrusted us with an ambitious creative brief for their "Trésor at Golden Hour" campaign. The goal: to launch their new Trésor watches on a global scale, featuring Key Opinion Leaders in five major cities: New York, Milan, Beijing, Seoul, and Taipei.
The challenge was significant: selecting local photographers specialized in luxury watch photography, capable of working with celebrities while capturing lifestyle visuals during the brief golden hour. All of this had to align with a consistent artistic direction across ten photographers and influencers.
Solution
Sourcing local photographers with a global artistic direction that understands both the brand’s needs and those of the brand ambassadors.
The production, coordination, and oversight of outdoor shoots were managed remotely, across multiple countries and time zones.
Deliverables
Six key visuals were created during the golden hour, which lasts only 40 minutes.
