Mastic Paris

Challenge

Mastic Paris commissioned Ooshot to shoot the five products of its very first range and to shoot a video for its website and social networks.

The brand needed four different types of images such as packshots, still life, and lifestyle photos as well as texture gifs. The visuals had to be sober and elegant, representing ethical values of the brand.

Our client also wanted to make a video presentation of the brand which should not exceed two minutes. Filming was to take place in an “urbex” location.

Solution

In order to meet this challenge, Ooshot has sourced from its large network a photographer capable of producing the different types of images.

The selected talent specialized in still life and studio photo shoots, and showed a great proactivity in artistic proposal.

We also sourced a film-maker and a screenwriter who first developed and proposed the concept, then produced the video during which the creator presents his brand in an offbeat tone. Our production team did the location scouting.

Deliverables

Ooshot delivered sober and elegant images, all optimized for web distribution, as well as a two-minute brand presentation video.