Région Île-de-France
WIPPLAY - INSTITUTION
The Île-de-France Region is the institution that coordinates and supports life in the Île-de-France region. It is involved in key areas of everyday life: transport, secondary schools, training, culture, economic development and sport.
Every summer, the Region organises the Jardins Ouverts festival, which showcases its green spaces through tours, workshops and cultural activities accessible to all.
Challenge
Promote the vitality of local gardens and green spaces, show that they are places for connection, learning and shared culture, and reach a wide and diverse audience.
Solution
For the past five years, Wipplay has been working with the Île-de-France Region to bring the Jardins Vivants festival to life, combining competitions, exhibitions and meetings around green spaces.
For the 2025 edition, the following events were organised: a photo competition entitled ‘Jardins Vivants’, a digital and event campaign combining interviews with gardeners, video clips and a masterclass open to participants, hosted by Franck Vogel... All supported by a prestigious jury, to highlight the festival and its participants.
Livrables
- Digital content: interviews, video clips, masterclasses
- Photography exhibition and organisation of the competition on Wipplay.com
- Communication plan and promotion of the festival via social media.
