Hennessy - Mathusalem

Hennessy

SPIRITS

Founded in 1765, Hennessy is one of the oldest cognac producers. Present in more than 130 countries, Hennessy is the undisputed leader in this market and one of the major players in high-end spirits in the world.

Challenge

In the celebration of its 150 anniversary, Hennessy X.O presents a Masterpiece decanter designed by Frank Gehry. Using his signature sculptural style to reinterpret Hennessy X.O’s iconic bottle, the prolific creator marries gold and glass to extol the rich legacy of the Hennessy House.

The brand briefed us to produce several key visuals respecting Frank Gehry’s architectural design.

Solution

Ooshot proposed a photographer able to magnify crystal in his imagery and experienced with high demanding shooting guidelines.

Deliverables

Ten pictures highlighting the modern aspects and the gigantism of the Methuselah, while also enhancing perfectly the architectural design of Frank Gehry.

Picture of the Hennessy's Mathusalem bottle.
Detailed picture of Hennessy XO juice in the Mathusalem bottle