Atout France

Atout France

BRAND CONTENT - FOOD PHOTOGRAPHY

France.fr is the Atout France institutional website that promotes tourism in France, on a national and international scale.

Challenge

To celebrate the 500 years of Renaissance in France, the client contacted us for the production of a photo reportage about French gastronomy and culinary art of this time. The images had to show a rich and opulent reception, a feast typical of the period.

Solution

Six talents were submitted to the client, three photographers and three food stylists, all specialised in culinary visuals. For each photographer, we proposed a food stylist whose style corresponded, to make sure that all the images were as harmonious as possible.

The shooting took place at the Château de Villandry to make sure the set design was as real and authentic as possible.

Deliverables

Ten already-edited assets were delivered to the client, which have been displayed on France.fr.

Photo reportage about French gastronomy and fine dining of the Renaissance times.
Culinary photography shows the feast of the time of Renaissance in France.
Photos about the french gastronomy were shot in order to promote the tourism in France.
The photography was taken to promote the French gastronomy since the Renaissance.
Culinary photography taken at Château de Villandry to celebrate 500 years since the Renaissance in France.