Acqua di Parma – Retail Activation – St Tropez Seasonal Reopening
LUXURY
Founded by Baron Carlo Magnani in 1916, Acqua di Parma is a luxury house that embodies the Italian arte di vivere, the heritage and richness of the country, be it nature, culture, or art. Renowned for its iconic fragrance, the brand upholds exceptional artisanal know-how through authentic and refined creations that blend tradition and modernity.
Challenge
Support the seasonal reopening of the St Tropez boutique, a key summer visibility moment for the House. The challenge was to capture the unique spirit of the Riviera and amplify the brand story through event coverage and influencer activations.
Solution
Using our proprietary Oosearch tool, we sourced a lifestyle and retail photographer based on the French Riviera, able to translate the Maison’s universe into fresh and elegant imagery. A local video crew complemented the setup to document influencer activations, Spiaggina storytelling, and event highlights, ensuring immediacy and global resonance.
Deliverables
Event photography, influencer content, lifestyle storytelling around Spiaggina, and mini social clips, delivered within hours to fuel digital amplification and press engagement.
