Acqua di Parma – Retail Activation – Paris Flagship Opening
LUXURY
Founded by Baron Carlo Magnani in 1916, Acqua di Parma is a luxury house that embodies the Italian arte di vivere, the heritage and richness of the country, be it nature, culture, or art. Renowned for its iconic fragrance, the brand upholds exceptional artisanal know-how through authentic and refined creations that blend tradition and modernity.
Challenge
Capture the opening of the Paris flagship boutique, a high-visibility retail moment for the House. The objective was to deliver elegant and impactful content, designed to resonate on social media and in the press, while extending the visibility of the event.
Solution
We mobilized our proprietary Oosearch tool to identify a Paris-based fashion and luxury photographer, ensuring visuals that were perfectly aligned with the House’s identity. A local video team was also assembled to produce PR films and behind-the-scenes coverage, securing a full and responsive production.
Deliverables
Event and lifestyle photography, portraits, and short video clips optimized for digital formats, delivered same-day or next-day to support press and social media amplification.
